the entrepreneur podcast

hosted by Duff Gardner

the entrepreneur podcast

hosted by Duff Gardner

Cheryl Hodgson – BrandAide


The Secret 8-step Revenue Breakthrough System

The legal protection of your brand game has changed dramatically in the last 20 years with the internet.  Sometimes the simplest of things can make or break your company.  Today Cheryl Hodgson, founder of Brandaide, is here to talk to us about the importance of having the right counsel to ensure you and your business succeeds.

Don’t miss these Highlights: 

  • Creating a strong foundation for the success and continuation of your business as well as ensuring your assets are well protected
  • Trademarking your name in order to protect yourself and to distinguish yourself from all other competitors
  • Understanding the differences between copyright, patent and trademarks
  • The importance of certification licensing in providing training programs
  • How Cheryl’s foray into the world of trademarking began after law school in the entertainment industry and the impact her study on spiritual psychology has had on her

About the Guest: 

Attorney and coach Cheryl Hodgson is the founder and publisher of Brandaide, Host of the Brandaide (R)evolution Podcast, founder of the Groove IP Referral Network, and author of the best-selling book Registered Trademark: The Business Owners’ Essential Guide to Brand Protection. Outside counsel to entrepreneurs, creators’ legal muse, brand owners’ global strategist, coach spiritual psychologist and protector of big ideas–these words describe the role Cheryl Hodgson plays advising and protecting her clients from around the globe.  Cheryl Hodgson provides clients with a unique combination of legal expertise and practical business experience based after years of counseling clients in the entertainment and music industry and a successful career as a federal court litigator in cases involving music industry contracts, trademarks and copyrights. Her clients include entertainers, Internet publishers and content providers, book publishers, fashion brands, coaches, trainers, authors and publishers, and companies in music technology, music publishing and technology. When it comes to protection for brands, licensing and royalties, Cheryl has become the “lawyer’s lawyer” to whom other attorneys turn for advice. Cheryl is licensed in California, New York, and Oregon and has served as Professor of Law at Loyola Law School. Cheryl is Past President of the California Copyright Conference, a Los Angeles based music industry group. She is a recognized trademark expert and member of the International Trademark Association, the world’s top brand protection professionals.

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer.  Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way.  He is the host of the podcast Off My Duff – The Entrepreneur Podcast and Founder of the training company Offers that Sell.  Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC.  His mantra is: “teach what you love, live from your truth”. 

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Welcome to Off My Duff - The Entrepreneur Podcast. Off My Duff is all about “getting off your backside”... And, finally, Making Your Impact by Living Your Truth... If you are an entrepreneur with a heart to help others, you’re in the right place. In his podcast, host and award-winning serial entrepreneur Duff Gardner chats openly with a diversity of guests from 7 figures to just starting out, because that’s how we roll. Off My Duff is the nudge you need to expand your business, and slay resistance. Grab your show notes at and apply to be a guest at

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